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Get to know more about Inês

At 21, a harsh exfoliant scarred Inês’s sensitive skin, igniting her passion for clean, clinic-grade beauty.

Years of trial & error taught her which ingredients truly nurture lashes and respect delicate eye health.

Drawing on her Middle-Eastern heritage, Inês crafted four regal lash designs, each telling its own story.

To redefine beauty with products that heal while they enhance, empowering you with confidence, care and cruelty-free ethics.

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